Privacy Policy
Last Updated: December 29, 2025
1. Introduction
Rio Grande Pickups (“we,” “us,” or “our”) operates in Texas, United States, and ships products to customers in the United States and internationally through our website https://riograndepickups.com/ (the “Site”).
This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit our Site, place an order, or otherwise interact with us.
Rio Grande Pickups is the data controller for personal information collected through the Site, unless otherwise stated.
For privacy‑related inquiries or data rights requests (including CCPA or GDPR requests), please contact sales@riograndepickups.com.
2. Information We Collect
2.1 Personal Information You Provide
We may collect personal information you voluntarily provide, including:
• Name
• Email address
• Phone number
• Billing and shipping address
• Order, customization, and transaction details
Payment information is processed securely by third‑party payment processors. We do not store full payment card numbers.
2.2 Automatically Collected Information
When you visit the Site, we automatically collect certain information, including:
• IP address
• Browser type and device information
• Pages viewed, time spent, and interactions
• Referring URLs
This information is collected using cookies, pixels, and similar technologies.
3. How We Use Your Information
We use personal information to:
• Process, fulfill, and ship orders
• Manage returns, replacements, and customer service requests
• Communicate with you regarding orders or inquiries
• Operate, maintain, and improve the Site
• Analyze usage trends and site performance
• Deliver relevant advertising and measure marketing effectiveness
• Detect fraud and maintain security
• Comply with legal and regulatory obligations
4. Cookies, Consent, Analytics, and Advertising
We use cookies and similar technologies to operate our Site, analyze performance, and support advertising. We manage cookie preferences and consent through CookieYes, a consent management platform that allows visitors to accept, reject, or customize their cookie choices.
Third‑Party Tools
We use:
• Google Analytics to analyze Site usage
• Meta (Facebook & Instagram) tools for advertising, remarketing, and conversion measurement
• BigCommerce as our e‑commerce platform for hosting, checkout, and order processing
Non‑essential cookies, including analytics and advertising cookies, are not set unless you provide consent, or where otherwise permitted by law. You may change or withdraw your consent at any time through our cookie preferences tool.
These technologies may support interest‑based advertising. Disabling cookies may affect certain Site functionality.
Some browsers offer a “Do Not Track” signal. Because there is no consistent industry standard, the Site does not respond to Do Not Track signals.
Where required by law, we recognize browser‑based opt‑out preference signals, such as the Global Privacy Control (GPC).
5. How We Share Information
We do not sell personal information for money.
We may disclose personal information to:
• Service providers that assist with payment processing, order fulfillment, shipping, analytics, advertising, hosting, and customer support
• Advertising partners (such as Meta) for marketing performance measurement
• Legal or regulatory authorities when required by law
BigCommerce provides our e‑commerce platform and processes personal information on our behalf to provide checkout, hosting, and related services.
6. International Data Transfers
If you access the Site from outside the United States, your information may be transferred to, stored, and processed in the United States and other countries where our service providers operate.
Where required by law (including for transfers from the EEA or United Kingdom), we rely on appropriate safeguards, such as Standard Contractual Clauses or other lawful transfer mechanisms.
7. Your Rights and Choices
7.1 California Privacy Rights (CCPA / CPRA)
California Notice at Collection
We collect the following categories of personal information:
• Identifiers: name, email address, phone number, IP address
• Customer records: billing and shipping address
• Commercial information: purchase and order history
• Internet or electronic activity: interactions with our Site
We collect this information from you, your device or browser, and from third‑party service providers (such as BigCommerce, analytics, and advertising partners).
We use this information to operate the Site, process transactions, provide customer support, improve our services, market our products, and comply with legal obligations.
We may disclose these categories of information to service providers and partners that assist with payment processing, shipping, analytics, advertising, and hosting.
Your California Rights
California residents have the right to:
• Know what personal information we collect, use, and disclose
• Request deletion or correction of personal information
• Opt out of the sale or sharing of personal information
• Limit certain uses of sensitive personal information (if applicable)
We do not sell personal information. However, we may share personal information for cross‑context behavioral advertising (for example, through Meta advertising tools).
Right to Opt Out of Sharing
You may opt out of the sharing of your personal information for cross‑context behavioral advertising at any time by using our cookie preferences or by visiting our Do Not Sell or Share My Personal Information page at:
https://riograndepickups.com/do-not-sell-or-share/
You may also submit an opt‑out request by contacting sales@riograndepickups.com with the subject line “CCPA Opt‑Out of Sharing.”
We also honor opt‑out preference signals such as the Global Privacy Control (GPC) where required by law.
We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you, as defined under California law.
7.2 GDPR Rights (EEA & UK Residents)
If you are located in the European Economic Area or the United Kingdom, you have the right to:
• Access your personal data
• Correct inaccurate or incomplete data
• Request deletion of your data
• Restrict or object to processing
• Data portability
• Withdraw consent at any time
Legal bases for processing include:
• Performance of a contract (order fulfillment and shipping)
• Legitimate interests (site analytics, fraud prevention, marketing)
• Consent (where required)
• Legal obligations
You also have the right to lodge a complaint with your local data protection authority.
8. Marketing Communications
You may opt out of promotional emails at any time by using the unsubscribe link included in our emails. Transactional or service‑related communications may still be sent as necessary.
9. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
10. Children’s Privacy
The Site is not intended for individuals under the age of 13. We do not knowingly collect personal information from children.
11. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of transmission over the internet is completely secure.
12. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:
Rio Grande Pickups
3526 E TC Jester Blvd
Houston, TX 77018
United States
Phone: (713) 957‑0470
Email: sales@riograndepickups.com