Last Updated: December 30, 2025
1. Introduction
Rio Grande Pickups (“we,” “us,” or “our”) operates in Texas, United States, and ships products to customers in the United States and internationally through our website https://riograndepickups.com/ (the “Site”).
This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit our Site, place an order, or otherwise interact with us.
Rio Grande Pickups is the data controller for personal information collected through the Site, unless otherwise stated.
For privacy‑related inquiries or data rights requests (including CCPA or GDPR requests), please contact sales@riograndepickups.com.
2. Information We Collect
2.1 Personal Information You Provide
We may collect personal information you voluntarily provide, including:
• Name
• Email address
• Phone number
• Billing and shipping address
• Order, customization, and transaction details
Payment information is processed securely by third‑party payment processors.
2.2 Automatically Collected Information
When you visit the Site, we automatically collect certain information, including:
• IP address
• Browser type and device information
• Pages viewed, time spent, and interactions
• Referring URLs
This information is collected using cookies, pixels, and similar technologies.
3. How We Use Your Information
We use personal information to:
• Process, fulfill, and ship orders
• Manage returns, replacements, and customer service requests
• Communicate with you regarding orders or inquiries
• Operate, maintain, and improve the Site
• Analyze usage trends and site performance
• Deliver relevant advertising and measure marketing effectiveness
• Detect fraud and maintain security
• Comply with legal and regulatory obligations
4. Cookies, Consent, Analytics, and Advertising
We use cookies and similar technologies to operate our Site, analyze performance, and support advertising. Visitors can manage cookie preferences and data collection choices through our website’s cookie consent and preference controls, accessible via the link labeled “Manage Website Data Collection Preferences” at the bottom of the Site.
Third‑Party Tools
We may use analytics, advertising, optimization, affiliate tracking, and e‑commerce service providers to help operate our Site, analyze performance, measure marketing effectiveness, and support online sales. These providers may include well‑known platforms used for website analytics, advertising measurement, website optimization, affiliate referral tracking, and e‑commerce hosting and checkout services.
Some of these tools may use cookies or similar technologies to collect information about interactions with the Site for analytics, optimization, or advertising measurement purposes.
Non‑essential cookies, including analytics and advertising cookies, are not set unless you provide consent, or where otherwise permitted by law. You may change or withdraw your consent at any time using the Site’s cookie preference controls.
5. How We Share Information
We do not sell personal information for money.
We may disclose personal information to:
• Service providers that assist with payment processing, order fulfillment, shipping, analytics, advertising, hosting, and customer support
• Advertising partners for marketing performance measurement
• Analytics and optimization providers (such as website testing and performance tools) to help us improve the Site
• Legal or regulatory authorities when required by law
BigCommerce provides our e‑commerce platform and processes personal information on our behalf to provide checkout, hosting, and related services.
6. International Data Transfers
If you access the Site from outside the United States, your information may be transferred to, stored, and processed in the United States and other countries where our service providers operate.
Where required by law (including for transfers from the EEA or United Kingdom), we rely on appropriate safeguards, such as Standard Contractual Clauses or other lawful transfer mechanisms.
7. Your Rights and Choices
7.1 California Privacy Rights (CCPA / CPRA)
California Notice at Collection
We collect the following categories of personal information:
• Identifiers: name, email address, phone number, IP address
• Customer records: billing and shipping address
• Commercial information: purchase and order history
• Internet or electronic activity: interactions with our Site
We collect this information from you, your device or browser, and from third‑party service providers (such as BigCommerce, analytics, advertising, and optimization partners).
We use this information to operate the Site, process transactions, provide customer support, improve our services, market our products, and comply with legal obligations.
We may disclose these categories of information to service providers and partners that assist with payment processing, shipping, analytics, advertising, optimization, and hosting.
Your California Rights
California residents have the right to:
• Know what personal information we collect, use, and disclose
• Request deletion or correction of personal information
• Opt out of the sale or sharing of personal information
• Limit certain uses of sensitive personal information (if applicable)
We do not sell personal information. However, we may share personal information for cross‑context behavioral advertising and marketing performance measurement (for example, through Meta advertising tools, analytics, optimization, or affiliate tracking technologies).
Right to Opt Out of Sharing
You may opt out of the sharing of your personal information for cross‑context behavioral advertising at any time by using our cookie preferences or by visiting our Do Not Sell or Share My Personal Information page at:
https://riograndepickups.com/do-not-sell-or-share/
You may also submit an opt‑out request by contacting sales@riograndepickups.com with the subject line “CCPA Opt‑Out of Sharing.”
We also honor opt‑out preference signals such as the Global Privacy Control (GPC) where required by law.
We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you, as defined under California law.
7.2 GDPR Rights (EEA & UK Residents)
If you are located in the European Economic Area or the United Kingdom, you have the right to:
• Access your personal data
• Correct inaccurate or incomplete data
• Request deletion of your data
• Restrict or object to processing
• Data portability
• Withdraw consent at any time
Legal bases for processing include:
• Performance of a contract (order fulfillment and shipping)
• Legitimate interests (site analytics, fraud prevention, marketing)
• Consent (where required)
• Legal obligations
You also have the right to lodge a complaint with your local data protection authority.
8. Marketing Communications
You may opt out of promotional emails at any time by using the unsubscribe link included in our emails. Transactional or service‑related communications may still be sent as necessary.
9. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
10. Children’s Privacy
The Site is not intended for individuals under the age of 13. We do not knowingly collect personal information from children.
11. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of transmission over the internet is completely secure.
12. Accessibility Statement
Rio Grande Pickups is committed to providing a website that is accessible to the widest possible audience, regardless of technology or ability. We are actively working to increase the accessibility and usability of our website and in doing so adhere to many of the available standards and guidelines.
We endeavor to conform to level Double-A of the World Wide Web Consortium (W3C) Web Content Accessibility Guidelines 2.1. These guidelines explain how to make web content more accessible for people with disabilities. Conformance with these guidelines will help make the web more user friendly for all people.
Whilst we strive to adhere to the accepted guidelines and standards for accessibility and usability, it is not always possible to do so in all areas of the website. We are continually seeking out solutions that will bring all areas of the site up to the same level of overall web accessibility. In the meantime should you experience any difficulty in accessing the Site, please don’t hesitate to contact us at sales@riograndepickups.com for assistance.
13. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:
Rio Grande Pickups
3526 E TC Jester Blvd
Houston, TX 77018
United States
Phone: (713) 957‑0470
Email: sales@riograndepickups.com